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這次全(quan)會(hui)(hui)是省(sheng)(sheng)委貫徹習近平(ping)總書記重要(yao)指(zhi)(zhi)示(shi)精神和黨中(zhong)央決(jue)策部署的(de)(de)自覺(jue)行動(dong)，是在全(quan)省(sheng)(sheng)上(shang)下奮力推(tui)(tui)(tui)進現代(dai)化(hua)四(si)川(chuan)建設的(de)(de)關鍵時期(qi)，召開(kai)的(de)(de)一次事(shi)關四(si)川(chuan)文(wen)(wen)(wen)旅(lv)(lv)發(fa)展(zhan)全(quan)局(ju)和長遠(yuan)的(de)(de)重要(yao)會(hui)(hui)議，這次全(quan)會(hui)(hui)對我省(sheng)(sheng)推(tui)(tui)(tui)進文(wen)(wen)(wen)化(hua)和旅(lv)(lv)游深度融合(he)發(fa)展(zhan)、做大做強(qiang)文(wen)(wen)(wen)化(hua)旅(lv)(lv)游業，具有重大而深遠(yuan)的(de)(de)意義。全(quan)會(hui)(hui)審議通過的(de)(de)《中(zhong)共四(si)川(chuan)省(sheng)(sheng)委關于(yu)推(tui)(tui)(tui)進文(wen)(wen)(wen)化(hua)和旅(lv)(lv)游深度融合(he)發(fa)展(zhan)、做大做強(qiang)文(wen)(wen)(wen)化(hua)旅(lv)(lv)游業的(de)(de)決(jue)定》，是推(tui)(tui)(tui)動(dong)四(si)川(chuan)由文(wen)(wen)(wen)旅(lv)(lv)資(zi)源大省(sheng)(sheng)向(xiang)文(wen)(wen)(wen)旅(lv)(lv)經濟強(qiang)省(sheng)(sheng)跨越的(de)(de)綱領性文(wen)(wen)(wen)件，明(ming)確了新時代(dai)新征程四(si)川(chuan)文(wen)(wen)(wen)旅(lv)(lv)發(fa)展(zhan)的(de)(de)根本遵(zun)循和行動(dong)指(zhi)(zhi)南。

會議強調

集(ji)團(tuan)上(shang)下要(yao)(yao)把學(xue)(xue)習傳(chuan)(chuan)達省(sheng)委全(quan)會(hui)精神作(zuo)(zuo)(zuo)為當前和(he)(he)今后一個時(shi)期的重(zhong)要(yao)(yao)政(zheng)治任務，率(lv)(lv)先學(xue)(xue)習領會(hui)、率(lv)(lv)先貫徹(che)落實，堅(jian)持學(xue)(xue)貫一體，勇當全(quan)省(sheng)文旅(lv)深度融合發(fa)展的主力軍和(he)(he)排(pai)頭兵。要(yao)(yao)在(zai)全(quan)集(ji)團(tuan)組織(zhi)開(kai)展“文旅(lv)大發(fa)展，旅(lv)投(tou)怎么干、我(wo)要(yao)(yao)怎么做”大討論(lun)活動，引導全(quan)員(yuan)學(xue)(xue)習討論(lun)、建言獻策。要(yao)(yao)精心策劃宣傳(chuan)(chuan)方案，利用集(ji)團(tuan)各(ge)類宣傳(chuan)(chuan)陣(zhen)地，全(quan)方位、多角度宣傳(chuan)(chuan)解讀(du)全(quan)會(hui)精神，設(she)立學(xue)(xue)習專欄，及(ji)時(shi)刊登學(xue)(xue)習心得，報(bao)道集(ji)團(tuan)上(shang)下學(xue)(xue)習貫徹(che)的動態和(he)(he)成(cheng)效，彰顯(xian)旅(lv)投(tou)擔當，講好(hao)旅(lv)投(tou)故(gu)事(shi)，營造(zao)濃厚氛圍(wei)。各(ge)部門、各(ge)子公(gong)司要(yao)(yao)將學(xue)(xue)習成(cheng)果轉化為清晰的工作(zuo)(zuo)(zuo)思路(lu)和(he)(he)扎(zha)實舉措，大膽探索、先行先試，爭取在(zai)重(zhong)點(dian)工作(zuo)(zuo)(zuo)和(he)(he)關(guan)鍵環節率(lv)(lv)先實現突破。

會議要求

要切實聚(ju)焦這次全(quan)會(hui)明確的“品牌、業態(tai)、服務(wu)、改革”四個關鍵(jian)點，結合集團工作(zuo)實際，全(quan)面壓實責任，強(qiang)化落實保障(zhang)，堅決確保全(quan)會(hui)精神落地見效(xiao)。

一(yi)要抓好精品建設(she)，打(da)造(zao)集(ji)團(tuan)文(wen)(wen)(wen)旅(lv)新地標(biao)(biao)，助力(li)四(si)川文(wen)(wen)(wen)旅(lv)品牌(pai)叫得更響、擦得更亮。主動參與(yu)世(shi)(shi)界旅(lv)游(you)名城、世(shi)(shi)界級(ji)(ji)旅(lv)游(you)風景(jing)道、高等(deng)級(ji)(ji)旅(lv)游(you)景(jing)區(qu)(qu)和度(du)假區(qu)(qu)等(deng)建設(she)，啟動集(ji)團(tuan)旗下(xia)牛背山、亞拉雪(xue)山等(deng)景(jing)區(qu)(qu)深度(du)升(sheng)(sheng)級(ji)(ji)計劃，深化高標(biao)(biao)準(zhun)規(gui)劃，爭(zheng)創4A、5A級(ji)(ji)旅(lv)游(you)景(jing)區(qu)(qu)；推(tui)(tui)動達瓦更扎(zha)、天府花溪谷、金龍長(chang)城等(deng)景(jing)區(qu)(qu)旅(lv)游(you)產品業態(tai)升(sheng)(sheng)級(ji)(ji)，提升(sheng)(sheng)景(jing)區(qu)(qu)知名度(du)。挖掘瀘定橋、彝海結盟、孟獲城等(deng)景(jing)區(qu)(qu)文(wen)(wen)(wen)化內涵，打(da)造(zao)文(wen)(wen)(wen)旅(lv)融(rong)合新標(biao)(biao)桿；深化與(yu)涼山州交(jiao)流合作(zuo)，引(yin)入國際(ji)化頂(ding)尖團(tuan)隊進(jin)行策劃，著力(li)將瀘沽湖打(da)造(zao)成(cheng)為(wei)世(shi)(shi)界級(ji)(ji)四(si)川文(wen)(wen)(wen)旅(lv)地標(biao)(biao)，同步推(tui)(tui)動與(yu)其他(ta)市州“1+N”合作(zuo)，聯合打(da)造(zao)高能(neng)級(ji)(ji)景(jing)區(qu)(qu)項目。通過加(jia)快(kuai)酒(jiu)店品牌(pai)打(da)造(zao)和培塑(su)，盡快(kuai)形成(cheng)安逸酒(jiu)店集(ji)團(tuan)標(biao)(biao)準(zhun)體系(xi)，快(kuai)速搶占省內酒(jiu)店市場，布局落(luo)地全省重(zhong)要旅(lv)游(you)城市及(ji)重(zhong)點景(jing)區(qu)(qu)，樹立四(si)川酒(jiu)店品牌(pai)。

二(er)要落(luo)實“文(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)+百業”思路，推(tui)(tui)動(dong)(dong)(dong)(dong)(dong)文(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)產業轉型升級。結合(he)(he)(he)集團現有業務布(bu)局(ju)，大(da)力(li)發(fa)(fa)展(zhan)(zhan)票(piao)根(gen)經(jing)濟(ji)，推(tui)(tui)動(dong)(dong)(dong)(dong)(dong)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)與(yu)文(wen)(wen)(wen)化、演藝、交通、體(ti)(ti)育、教育等融(rong)(rong)合(he)(he)(he)發(fa)(fa)展(zhan)(zhan)。一是(shi)(shi)推(tui)(tui)動(dong)(dong)(dong)(dong)(dong)文(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)和(he)(he)科技(ji)融(rong)(rong)合(he)(he)(he)發(fa)(fa)展(zhan)(zhan)，加強智游(you)(you)(you)(you)天(tian)府平臺運維，進一步整合(he)(he)(he)全省(sheng)文(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)數(shu)(shu)據資源(yuan)(yuan)，為全省(sheng)景區(qu)、酒(jiu)店、旅(lv)(lv)(lv)(lv)行社(she)進行數(shu)(shu)字賦(fu)能；優化川渝數(shu)(shu)藏平臺，研(yan)發(fa)(fa)打(da)造數(shu)(shu)字文(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)體(ti)(ti)驗新(xin)消費場景；通過(guo)推(tui)(tui)動(dong)(dong)(dong)(dong)(dong)天(tian)府國際動(dong)(dong)(dong)(dong)(dong)漫城(cheng)的轉型升級，加快(kuai)創建(jian)文(wen)(wen)(wen)化和(he)(he)科技(ji)融(rong)(rong)合(he)(he)(he)發(fa)(fa)展(zhan)(zhan)產業園(yuan)區(qu)。二(er)是(shi)(shi)推(tui)(tui)動(dong)(dong)(dong)(dong)(dong)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)和(he)(he)文(wen)(wen)(wen)博、演藝、體(ti)(ti)育融(rong)(rong)合(he)(he)(he)發(fa)(fa)展(zhan)(zhan)，搶(qiang)抓發(fa)(fa)展(zhan)(zhan)機遇，積極開展(zhan)(zhan)“跟(gen)著演藝（賽事）去旅(lv)(lv)(lv)(lv)行”系列(lie)活動(dong)(dong)(dong)(dong)(dong)。三是(shi)(shi)推(tui)(tui)動(dong)(dong)(dong)(dong)(dong)農文(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)融(rong)(rong)合(he)(he)(he)發(fa)(fa)展(zhan)(zhan)，大(da)力(li)發(fa)(fa)展(zhan)(zhan)鄉村(cun)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)，推(tui)(tui)動(dong)(dong)(dong)(dong)(dong)“安逸茶(cha)山”創建(jian)國家(jia)級旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)度假區(qu)、世界(jie)最佳(jia)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)鄉村(cun)。四(si)是(shi)(shi)推(tui)(tui)動(dong)(dong)(dong)(dong)(dong)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)和(he)(he)教育融(rong)(rong)合(he)(he)(he)發(fa)(fa)展(zhan)(zhan)，大(da)力(li)發(fa)(fa)展(zhan)(zhan)研(yan)學(xue)(xue)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)，全面(mian)推(tui)(tui)動(dong)(dong)(dong)(dong)(dong)都江(jiang)堰研(yan)學(xue)(xue)模式(shi)和(he)(he)通江(jiang)縣以研(yan)學(xue)(xue)為切口的新(xin)型幫扶模式(shi)，同步加強與(yu)市州和(he)(he)相關(guan)廳局(ju)單位(wei)的研(yan)學(xue)(xue)項目合(he)(he)(he)作。五是(shi)(shi)推(tui)(tui)動(dong)(dong)(dong)(dong)(dong)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)和(he)(he)交通融(rong)(rong)合(he)(he)(he)發(fa)(fa)展(zhan)(zhan)，牽(qian)頭(tou)(tou)推(tui)(tui)動(dong)(dong)(dong)(dong)(dong)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)專列(lie)打(da)造，整合(he)(he)(he)“列(lie)車+酒(jiu)店+景區(qu)體(ti)(ti)驗”資源(yuan)(yuan)，形(xing)成1-2個拳頭(tou)(tou)專列(lie)產品和(he)(he)旅(lv)(lv)(lv)(lv)游(you)(you)(you)(you)品牌。六(liu)是(shi)(shi)推(tui)(tui)動(dong)(dong)(dong)(dong)(dong)文(wen)(wen)(wen)化傳(chuan)媒融(rong)(rong)合(he)(he)(he)發(fa)(fa)展(zhan)(zhan)，利用現有資源(yuan)(yuan)優勢做好四(si)川文(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)目的地的營銷宣傳(chuan)。七是(shi)(shi)推(tui)(tui)動(dong)(dong)(dong)(dong)(dong)文(wen)(wen)(wen)旅(lv)(lv)(lv)(lv)和(he)(he)大(da)健(jian)(jian)康融(rong)(rong)合(he)(he)(he)發(fa)(fa)展(zhan)(zhan)，深耕醫康養(yang)資源(yuan)(yuan)，做優做強醫藥健(jian)(jian)康產業，推(tui)(tui)廣(guang)社(she)區(qu)養(yang)老綜合(he)(he)(he)服(fu)務體(ti)(ti)系。

三要優化完善(shan)服務(wu)(wu)(wu)設施(shi)標準(zhun)，提(ti)升四(si)川(chuan)(chuan)文(wen)旅(lv)(lv)服務(wu)(wu)(wu)品(pin)質。推(tui)(tui)動酒店旅(lv)(lv)游(you)服務(wu)(wu)(wu)設施(shi)更新，完善(shan)旅(lv)(lv)游(you)服務(wu)(wu)(wu)標準(zhun)，提(ti)升四(si)川(chuan)(chuan)旅(lv)(lv)游(you)服務(wu)(wu)(wu)口碑。升級旅(lv)(lv)行(xing)社經營模式(shi)，堅(jian)決(jue)防范(fan)好(hao)風險，建立專業(ye)、高效的旅(lv)(lv)行(xing)服務(wu)(wu)(wu)團隊(dui)，積極推(tui)(tui)動入川(chuan)(chuan)入境(jing)游(you)。要加快構(gou)建全品(pin)類(lei)物業(ye)服務(wu)(wu)(wu)體系，打造全省公共物業(ye)服務(wu)(wu)(wu)高品(pin)質標桿(gan)。

四要優化(hua)(hua)完(wan)(wan)(wan)善機制(zhi)體(ti)制(zhi)，全(quan)力推(tui)(tui)動(dong)重點(dian)領(ling)域改革(ge)(ge)。聚焦省委、省政府部署推(tui)(tui)動(dong)的重大改革(ge)(ge)事(shi)項，推(tui)(tui)動(dong)改革(ge)(ge)和經營兩手抓、兩不誤，確(que)(que)保改革(ge)(ge)任(ren)(ren)務(wu)(wu)高(gao)(gao)效完(wan)(wan)(wan)成(cheng)。一是推(tui)(tui)動(dong)省屬(shu)國(guo)企(qi)旅(lv)游資(zi)(zi)產整(zheng)(zheng)合，同(tong)步實施集(ji)團(tuan)內部專(zhuan)業化(hua)(hua)整(zheng)(zheng)合，優化(hua)(hua)集(ji)團(tuan)總(zong)部職能(neng)架構，強化(hua)(hua)集(ji)團(tuan)產業拓展能(neng)力，增強集(ji)團(tuan)總(zong)部整(zheng)(zheng)體(ti)管控能(neng)力。二是深化(hua)(hua)土地作價出資(zi)(zi)，按期完(wan)(wan)(wan)成(cheng)錦弘(hong)集(ji)團(tuan)土地作價出資(zi)(zi)工作，統(tong)籌(chou)做好資(zi)(zi)產盤活，提升資(zi)(zi)產價值。三是完(wan)(wan)(wan)成(cheng)國(guo)企(qi)改革(ge)(ge)任(ren)(ren)務(wu)(wu)，加(jia)強與上級(ji)單(dan)位溝(gou)通(tong)對接，明確(que)(que)國(guo)企(qi)改革(ge)(ge)任(ren)(ren)務(wu)(wu)具體(ti)考核指(zhi)標，按期高(gao)(gao)質(zhi)量完(wan)(wan)(wan)成(cheng)全(quan)部改革(ge)(ge)任(ren)(ren)務(wu)(wu)。

集(ji)團領導班子(zi)(zi)(zi)成員(yuan)(yuan)，集(ji)團中層干部、各二(er)級(ji)子(zi)(zi)(zi)公司班子(zi)(zi)(zi)成員(yuan)(yuan)以及重點三(san)級(ji)子(zi)(zi)(zi)公司主要(yao)負責(ze)人參加會議(yi)。