集團新聞
時(shi)間:2021-04-26
4月26日(ri),巴(ba)蜀文化旅(lv)游推廣聯盟在重慶市(shi)銅梁區正式(shi)成立。四(si)川省旅(lv)投集(ji)團被選(xuan)為聯盟副理事(shi)長單位(wei),集(ji)團黨(dang)委副書記(ji)、董事(shi)陳日(ri)出席會議(yi)。
26日下午,聯(lian)(lian)盟(meng)理(li)事(shi)(shi)會(hui)第一次(ci)會(hui)議(yi)召開(kai),審(shen)議(yi)并表決通過(guo)了《巴蜀(shu)(shu)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)游推廣聯(lian)(lian)盟(meng)章程(草案)》以(yi)及聯(lian)(lian)盟(meng)成(cheng)員單(dan)位名單(dan)和(he)聯(lian)(lian)盟(meng)理(li)事(shi)(shi)會(hui)理(li)事(shi)(shi)及理(li)事(shi)(shi)長、副(fu)理(li)事(shi)(shi)長、秘書(shu)長建(jian)議(yi)名單(dan)。成(cheng)都、樂山、渝中、梁平(ping)4地(di)的(de)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)游部(bu)門作為聯(lian)(lian)盟(meng)成(cheng)員代(dai)表進行了交(jiao)流(liu)發言,首屆理(li)事(shi)(shi)會(hui)理(li)事(shi)(shi)長重慶(qing)市武隆區文(wen)(wen)(wen)旅(lv)委匯報了巴蜀(shu)(shu)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)游推廣聯(lian)(lian)盟(meng)2021年工(gong)作計劃。其后,在巴蜀(shu)(shu)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)游走(zou)廊第三次(ci)聯(lian)(lian)席會(hui)議(yi)上,伴(ban)隨著(zhu)《巴蜀(shu)(shu)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)游推廣聯(lian)(lian)盟(meng)宣言》的(de)宣讀,20家聯(lian)(lian)盟(meng)發起(qi)單(dan)位攜手(shou)登臺亮相,省文(wen)(wen)(wen)旅(lv)廳戴允康廳長、重慶(qing)文(wen)(wen)(wen)旅(lv)委劉旗主任(ren)共同宣布巴蜀(shu)(shu)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)游推廣聯(lian)(lian)盟(meng)正式(shi)成(cheng)立。川(chuan)(chuan)渝文(wen)(wen)(wen)旅(lv)系統以(yi)此實現資源(yuan)整(zheng)合(he)(he)(he)、平(ping)臺整(zheng)合(he)(he)(he)、渠道整(zheng)合(he)(he)(he),將(jiang)有利于川(chuan)(chuan)渝兩(liang)地(di)聯(lian)(lian)合(he)(he)(he)拓展(zhan)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)游市場,有利于推廣川(chuan)(chuan)渝兩(liang)地(di)特色精(jing)品(pin)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)旅(lv)游線(xian)路。
成(cheng)立巴蜀(shu)(shu)(shu)文(wen)(wen)化(hua)旅(lv)游(you)(you)推(tui)廣(guang)聯盟,是深化(hua)成(cheng)渝(yu)雙城經(jing)濟圈建(jian)設、共(gong)建(jian)巴蜀(shu)(shu)(shu)文(wen)(wen)化(hua)旅(lv)游(you)(you)走廊的重要舉(ju)措。聯盟將以“章程”和“宣言”為(wei)準則,圍繞“將川渝(yu)兩(liang)地(di)打造成(cheng)中國一(yi)流、國際知(zhi)名的世界文(wen)(wen)化(hua)旅(lv)游(you)(you)品(pin)牌和旅(lv)游(you)(you)目的地(di)”的總體目標,本著“資源(yuan)共(gong)享、線路互(hu)推(tui)、信息互(hu)通、游(you)(you)客(ke)互(hu)送、利益(yi)共(gong)贏、合力(li)推(tui)進(jin)”的理念,在文(wen)(wen)化(hua)旅(lv)游(you)(you)推(tui)廣(guang)方(fang)面建(jian)立高效合作機制,助力(li)巴蜀(shu)(shu)(shu)文(wen)(wen)化(hua)旅(lv)游(you)(you)走廊建(jian)設。
聯盟(meng)除了將(jiang)營銷(xiao)渠道(dao)整(zheng)合(he)、宣(xuan)(xuan)傳陣(zhen)地(di)(di)前置外,還(huan)有(you)著(zhu)多重(zhong)優勢:一(yi)(yi)是(shi)有(you)利于(yu)加(jia)強交流,相互促進(jin)(jin)。川渝兩地(di)(di)文(wen)化同(tong)根(gen)、歷(li)史同(tong)源(yuan)(yuan),長期互為重(zhong)要的(de)旅(lv)游(you)客源(yuan)(yuan)地(di)(di)和目(mu)的(de)地(di)(di),聯盟(meng)內部將(jiang)建(jian)立(li)多層(ceng)級對話(hua)機(ji)制,常(chang)態化交流文(wen)化旅(lv)游(you)宣(xuan)(xuan)傳推(tui)廣(guang)的(de)創新(xin)理念、創新(xin)方法、創新(xin)技(ji)術,將(jiang)進(jin)(jin)一(yi)(yi)步提升聯盟(meng)成(cheng)(cheng)員宣(xuan)(xuan)傳推(tui)廣(guang)的(de)精度、效(xiao)度;二是(shi)有(you)利于(yu)共(gong)享資(zi)源(yuan)(yuan),共(gong)塑品(pin)牌。聯盟(meng)將(jiang)構建(jian)成(cheng)(cheng)員單位(wei)文(wen)化旅(lv)游(you)信(xin)息互通制度,整(zheng)合(he)川渝國家級、省(市)級新(xin)媒體(ti)合(he)作(zuo)平臺,加(jia)強“天府三九大,安逸走四川”和“行千里、致(zhi)廣(guang)大”文(wen)化旅(lv)游(you)品(pin)牌形象(xiang)的(de)整(zheng)體(ti)包裝、策(ce)劃和營銷(xiao),將(jiang)進(jin)(jin)一(yi)(yi)步提升川渝兩地(di)(di)文(wen)化旅(lv)游(you)主體(ti)品(pin)牌知名度、美譽(yu)度;三是(shi)有(you)利于(yu)優勢互補,客源(yuan)(yuan)互濟。支持(chi)聯盟(meng)成(cheng)(cheng)員單位(wei)在高鐵(tie)、機(ji)場等(deng)重(zhong)要公共(gong)交通站(zhan)點互相發放宣(xuan)(xuan)傳資(zi)料及宣(xuan)(xuan)傳廣(guang)告,共(gong)推(tui)旅(lv)游(you)線路和產品(pin),將(jiang)進(jin)(jin)一(yi)(yi)步強化川渝兩地(di)(di)文(wen)化旅(lv)游(you)市場的(de)吸引力、影響力。
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